Get On The Google Front Page - That's Why SEO Matters To Your Business
It's really quite simple. On the Google front page, they want to provide the best information to the people who use their site to find stuff on the internet. If you can help Google do that, they will list your site nearer the top of their search results. In other words...
Give Google what they want, and they will give YOU what you want... traffic!
It follows then that if your website is filled with informative content that is easily navigable, with one clearly-indicated subject per page, then you are definitely on the right track.
Google has achieved its pre-eminence in the world of search because it delivers the most accurate results. Any refinements to their search algorithms are designed to help the big G to deliver even better results. And here, better means more relevant.
The Other Main Thing Google Is Looking For
We've already identified various on-page factors, as they are called. These are things that the website owner or webmaster can control - if they know about them. Such as keyword inclusion (without resorting to keyword stuffing, the unnatural overuse of keywords), content optimization, page structure.
So let's talk about the second main "thing" Google looks at in deciding whether your site is a "first page Google" site or not -- the off-page factors.
Actually there are many more factors involved in determining your site's ranking position in Google's search engine results page (SERPs). The details of their search algorithm are confidential proprietary secrets that nobody outside Google knows. But based on official advisories and publicly-leaked hints that Google spokespeople give at times, the SEO industry has a fairly good idea of the criteria that will get you onto the front page of Google. In part, SEO experts can use reverse engineering methods to identify what Google wants.
Off-Page Factors You Must Have
The term "off page factors" refers to how other websites interact with your site. If you want your site on page one at Google, you've got to get this right too.
BUT --- it's stuff you cannot directly control. Since these are factors that are OUTSIDE OF YOUR WEBSITE, Google sees them as valuable indicators of the true worth of your site.
The main offpage factor is inbound links. Not just the total quantity of incoming links (or backlinks as they're also called), but also the reputation of the site that is linking to you. A single link from a site with a high Page Rank (which is a Google concept) is worth more than hundreds of links from also-ran websites.
The logic is simple. Let's say you're a candidate for The Best Home Business Website in town - and you get 3 votes. Those 3 votes could be your Mum and your 2 best friends.
If you get 30 votes, it could just show that you have a bunch of friends who did a ringaround of their friends - and suddenly you've got 30 votes.
But what if you get 300 votes? -- or better still, 3000 votes. Ah, there's no way you could rig that. Conclusion: Your site must be good!
And that's what the off-page factors are all about. It is Google's way of seeking independent confirmation of the perceived value of websites.
Instead of votes, Google counts backlinks. These are links to your site that appear on other independent websites.
So part of what you get when you engage the services of an SEO expert is backlinks. The SEO guy knows how to get links to your site on websites all across the internet. And he gets the job done.
Continue reading: What You Get With Our SEO Service
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